I LOVE the taste and style of Arjo Atayde. Classy. Clean. Manly. Dignified.
No wonder siya ang napiling celebrity endorser ng BeauteDerm to represent the new Origin Series perfume line for men.
Arjo is the personal choice of the company’s founder Rhea Anicoche-Tan to promote the 3 fragrances namely: Alpha (just perfect for everyday use with its casual scent); Dawn (best suits the confident and playful man like Arjo); and Radix (earthy and great for the professional type of men).
Just like Arjo as an actor, he excels not just in his craft just like the Origin Series which speaks for his character.
Sa mga artista natin sa kasalukuyan sa hanay at liga niya (Piolo Pascual and John Lloyd Cruz and Dingdong Dantes ay mas nauna na sa kanya); I think he is the perfect person synonymous to what BeauteDerm want to convey to their clientele.
As stated in the product press release, he is the perfect face of the Origin Series as Arjo embodies a unique and versatile character in terms of his talent and taste not just as an actor but also as stylish man.
At the moment, aside from promoting the Origin Series (aside from the clothing company Hammerhead as celebrity endorser) katatapos lang ni Arjo ng teleseryeng Hanggang Saan with his mom Sylvia Sanchez and also busy preparing for a very exciting and challenging role as an autistic son of come backing actress Maricel Soriano in Dreamscape Entertainment’s The General’s Daughter. Perfect!
By RK Villacorta