Piolo Pascual, Inigo Pascual, Enchong Dee, Matteo Guidicelli, and Charo Santos-Concio are set to reveal who their lifetime partners are, in a deeply personal campaign which they co-created with Sun Life Financial.
Ang campaign ay tinawag na Kaakbay: Stories of Lifetime Partnerships at ginanap ang media launch nito kamakailan lang na dinaluhan din ng Sun Life celebrity endorsers.
Sa presscon ay isa-isa naming napanood ang set of videos which shows how their lives were made brighter with the help of their respective lifetime partners, who believed in them, supported them, and inspired them.
Ani Enhong, “It was a very emotional experience developing my video with Sun Life. When I saw the finished product, I couldn’t help but cry.”
Halos the same sentiment din ang naramdaman ni Matteo.
“This is as real as it gets. The authenticity of emotions was clearly captured in the videos, and I look forward to sharing it with everyone,” he said.
Meanwhile, Charo marveled at the experience of sharing her own story.
“Seeing an important part of my life immortalized through the video brought back so many memories that I share with my lifetime partner,” she said.
“It was unnerving at first but in the end, it was a beautiful way to pay tribute to someone who impacted my life in so many ways,” dagdag pa niya.
Meanwhile, si Piolo na long-time client and brand ambassador of the company highlighted that his own relationship with Sun Life is truly one that can be defined as a lifetime partnership.
“Sun Life has been my lifetime partner in every step of my journey. A ‘kaakbay’ in every way. With their help, I’ve been able to secure a brighter future not just for myself, but for my family as well,” pahayag niya.
“I hope that my story, as well as that of my fellow ambassadors, will encourage more Filipinos to pursue financial security and live healthier lives with Sun Life as their lifetime partner.”
The soundtrack for the Kaakbay campaign entitled “Kaakbay” was written and performed by Inigo Pascual.
by Leo Bukas