NAKAKABILIB itong “Kaakbay: Stories of Lifetime Partnerships.
Kasi naman, nasa cast si Charo Santos-Concio. Tapos, imadyinin mo na pagsama-samahin sina Piolo Pascual, Inigo Pascual, Enchong Dee at Matteo Guidicelli.
Sa proyektong ito ay isa-isa nilang ipagtatapat ang mga taong tinuturing nilang lifetime partners na masasabing nagbigay buhay, kulay, suporta at kulay sa kani-kanilang pagkatao.
Naiyak nga raw si Enchong nung mapanood niya ang final edit ng palabas. “It was a very emotional experience, nung ginagawa itong segment ko.”
Ganun din si Matteo na sabi niya: “Very authentic ang emotions at na-capture talaga sa video. I am very happy to share this with everyone.”
Kahit si Charo ay na-touch nang husto. Sanay ang mga manonood na nagkukuwento siya ng buhay nang iba. Ngunit sa palabas na ito ay inilalahad niya ang sarili niyang kuwento. “It was unnerving at first but in the end, it was a beautiful way to pay tributye to someone who impacted my life in so many ways,” aniya.
But no…hindi ito isang telenovela o teleserye.
Bagong campaign ito ng Sun Life. Lahat ng mga stars na nabanggit ay mga brand ambassadors at long time clients ng naturang insurance company.
Sun Life hopes to encourage Filipinos to find that partner who will help them shine to their full potential. “Their stories exemplify the kind of partner, “kaakbay,” Sun Life aims to be for every Filipino pursuing his financial journey,” Sun Life Chief Marketing Officer Mylene Lopa said. “We are committed to helping them make life brighter, for their families as well.”
The “Kaakbay” videos will be posted on Sun Life’s Youtube channel, @SunLifePH, with a new one premiering every week beginning last Saturday, July 13. Those who will watch the videos will get a chance to win a trip for two to Singapore by sharing their own stories of lifetime partnership on @SunLifePH on Youtube or Facebook. Consolation prizes will also be given away. The full mechanics are available on Facebook.
By RK Villacorta