At least two versions ng campaign ad ng senatoriable na si Isko Moreno ang napanood namin sa TV even before the onset of the campaign season.
In both versions, Isko Moreno is able to drive home the message kung ano ang kanyang humble beginnings, presenting himself as a virtual nobody whose weapon in life was clutching his dream to rise above poverty and its many faces.
Na-reinforce pa ang dramatic effect nito with well-photographed shots kung saan while narrating his story nang nakatalikod, there are interspersed images until the frame shifts to him via full exposure. ‘Ika nga, may kurot sa puso. Halatang a team of topnotch creatives have worked on the ad campaign.
But for some reason—just about the time when surveys after surveys have been coming out—ay bigla na lang nahinto ang pagsasahimpapawid ng campaign ad na ito ng senatoriable na kaanib sa tambalang Poe-Escudero.
While Grace Poe’s campaign battlecries are one too many and are shown on TV as frequently as the day-to-day issues involving her, mukhang ini-launch lang ang kay Isko. At nang hindi lumalabas ang kanyang pangalan bilang pasok sa Magic 12, it’s also as if a magic wand has wielded its own power that made his ads disappear in sight.
One can only include that Isko’s magic only works in a city like Manila, and is not expected to spread across more than 7,000 islands. Although he may be leading the survey, Davao City Mayor Rody Duterte is very much a twin brother of Isko. Like the former actor, pang-siyudad din lang ang galing ni Digong that his hands and feet had better be tied to the steel boundaries Davao City where his service is best appreciated.
by Ronnie Carrasco III