Manila, Philippines. April 18, 2016 – Vic “Bossing” Sotto will continue to embody Hanabishi’s “Kapartner ng Praktikal na Nanay at Bossing” brand identity as he renewed his contract with the number one homegrown appliance brand on March 31.
Sotto shares, “Nagpapasalamat ako sa patuloy na pagtitiwala sa akin ng Hanabishi at talagang isang karangalan na maging brand ambassador nito. Subok ko na ang Hanabishi brand at hanga ako sa paghatid nila ng mura pero de-kalidad na mga appliances na angkop sa bawat pamilyang Pilipino. (I am thankful for Hanabishi’s continuous trust and confidence in me, and I feel honored to represent Hanabishi as its brand ambassador. I’ve tried and tested the Hanabishi brand personally, and I admire its mission of bringing quality yet practical and competitively-priced appliances to every Filipino home.)”
This will be the long-standing noontime show ‘Eat Bulaga!’ mainstay host’s third year as the company’s brand ambassador.
Hanabishi President Jasper Ong also shared his enthusiasm over the Box Office King’s contract renewal. “Sotto has been successful in exemplifying Hanabishi’s practicality. We are very excited about this partnership renewal, and we look forward to how Sotto will further reinforce Hanabishi’s brand image as the Filipino family’s practical partner through this year’s activity lineup,” Ong said.