TO BEAT the oncoming summer heat, well-loved cookie brand Oreo made it rain at the SM Megamall activity center last March 28, 2014. However, instead of a gloomy drizzle, it was a shower of real chocolate cookie and the creamiest creme that make up Oreo cookies.
Oreo recently launched its Better Together campaign, finally answering the question, “Why Does Oreo Taste Better?”
“In Oreo’s over one hundred years of existence, people have been arguing if it’s the real chocolate cookie or the creamiest creme that makes Oreo delicious,” said Oreo Senior Brand Manager Andrei Soriano. “While they are both already so delicious by themselves; Oreo’s real chocolate cookie and creamiest creme are simply better together. That’s why we love Oreos. The distinct taste of its cookie parts makes Oreo really and truly more delicious. ” he concluded.
The SM Megamall Event Center where the big reveal was held was completely decked out in the fresh blue, white, dark brown color-scheme of Oreo. A running tally among people present asked the question “Why Does Oreo Taste Better?” Was it the real chocolate cookie, the creamiest creme, or both?
After an explosive and exciting performance from the Philippine All-Stars, guests were treated to some fun games and activities. The most notable of which was the Oreo dispenser wherein guests were given all the free Oreos they wanted.
Finally to answer the question, “Why Does Oreo Taste Better?” the highlight of the day was revealed. It was a jaw-dropping spectacle, involving two gigantic OREO cookie halves – with the real chocolate cookie and the creamiest creme coming together in a burst of confetti and fanfare to show that Oreos do indeed taste better together!
To the delight of the event-goers, 200 Oreo packs tied to fresh blue balloons fell down from the ceiling and landed amongst the crowd. Special white balloons also gave 3 audience members the prize of a giant Oreo and milk couch set!
This huge and delicious couch set can also be yours plus a 40” Samsung LED Smart TV and an Xbox 360 with Kinect by joining the Oreo Better Together Facebook promo at www.facebook.com/oreogetdunked.ph.
All you have to do is ‘Like’ the OREO Get Dunked Facebook page and click on the Oreo Better Together Promo or go to OreoBetterTogether.com and play. There you can dunk Oreo cookies in a virtual pachinko board to earn points.
To earn cookies to play with, you can either register your details in the game or buy an Oreo Better Together nine-pack in leading stores and supermarkets. Registering will instantly give you 3 free chocolate cookies, while buying an Oreo nine-pack gives you a unique promo code worth 65 cookies. Each Oreo Vanilla creme pack gives you 65 vanilla cookies and each Oreo Chocolate creme pack gives you 65 chocolate cookies. The Oreo nine-pack also comes with a free Oreo notepad.
After loading up on cookies, pick the prize you would like to win. Vanilla cookies unlock the couch set and TV, while Chocolate cookies unlock the couch set and the Xbox 360 with Kinect.
After picking your desired prize, dunk your cookies in the pachinko board. As you dunk your cookies, you earn points for your chosen prize. The more points you have, the higher your chance of winning. The goal is to be number one in the leaderboard to be able to win.
Mondelez Philippines Senior Marketing Manager Anna Sapitan says of the promo and Oreo’s Better Together Campaign, “We Filipinos are naturally joyful, and we value experiencing that joy together with friends and family. That’s very much in tune with the legacy and feelings that Oreo is known to bring out among those who taste it,” she continued.
To find out more about Oreo’s latest campaign and the full mechanics of the Oreo Better Together Promo you may visit their Facebook page at www.facebook.com/oreogetdunked.ph.