VICE PRESIDENT Jejomar C. Binay, Chairman of the Pag-IBIG Fund Board, lead Pag-IBIG’s meaningful celebration of Valentine’s Day as the Fund sponsored, for the third consecutive year, a Valentine’s Day mass wedding dubbed “I Do, I Do! Araw ng Pag-IBIG” for its couple-members in 27 venues nationwide.
This year, Pag-IBIG worked together with regional offices of the Department of Tourism (DOT) and local government units in identifying the locations for this year’s kasalang bayan. More than 4,300 pairs of couple-participants exchanged vows amidst the splendor of popular tourist destinations, including Intramuros in Manila, Paoay Church in Ilocos Norte, Hundred Islands in Pangasinan, Banaue Viewpoint in Ifugao, Cagsawa Ruins in Albay, Fort San Pedro in Cebu, People’s Park in Davao, among others.
“We celebrate Pag-IBIG Day on Valentine’s Day. As the couples embark on a partnership based on love and trust, they likewise solidify their partnership with us by becoming responsible Pag-IBIG members. In return, we assure them that Pag-IBIG will continue to provide bigger, better, and faster services to its 13.5 million members,” said Pag-IBIG President, Atty. Darlene Marie B. Berberabe. Like in the past two years, Pag-IBIG gave away one House and Lot Package to be picked among Pag-IBIG’s refurbished foreclosed assets. Pag-IBIG Fund also increased the Kabuhayan Packages to seven, up from three last year.”
Pag-IBIG started “I Do, I Do! Araw ng Pag-IBIG” in 2012. Since then, the event has been successful in generating positive interest in Pag-IBIG, particularly its benefits among potential and current members expected to witness the event on-site and through various media. Since it is held in coordination with various local government units (LGUs), it further strengthens Pag-IBIG’s linkage and cooperation with partner LGUs all over the country.
Membership with Pag-IBIG Fund is now mandatory for all Filipino workers, whether in the country and overseas, land-based or sea-based. Pag-IBIG has also opened its doors even to income-earners from the informal sector, enabling those earning at least P1,000 monthly to receive the many advantages of being a Pag-IBIG member. By reaching out to its members through events like the “I Do, I Do! Araw ng Pag-IBIG,” Pag-IBIG actively participates in nation-building as it increases its members’ awareness and capacity to save for their current and future needs.
In November last year, the event won for Pag-IBIG the first Philippine Quill for a Government Communication Program from the International Association of Business Communicators (IABC) Philippines. The judges considered the program as a strong entry with measurable results, having established business needs and challenges, clearly-aimed tactics, clear promotion campaign, well-explained use of budget and analysis on return on media investments, good results in terms of media values, and good documentation of the project. The Philippine Quill, the country’s most prestigious awards program in the field of business communication, recognizes the most reputable organizations and corporations in the nation and emphasizes the excellent use of communication to achieve business goals and to make a difference in society.