When people from Generika Drugstore offered me to be the brand ambassador of its new ‘Nay, Generika’ campaign, I had no second thoughts about accepting the offer because this is something very close to my heart. Hindi lang ito simpleng endorsement para sa akin. I always believe that every life is worth fighting for and there must be a point when we have to stop thinking about ourselves and focus on others. And it can start with a family member.
The advocacy for better healthcare comes from my personal experience with Tatay. Marami ang nagtatanong sa akin kung bakit hindi ako madalas magkuwento tungkol sa aking ama. My Tatay died in the arms of his mother. He had a heart attack. Nakakita sila ng taxi at isinakay roon si Tatay pero pumanaw siya habang patungo sa ospital. He died at the age of 47 because we were financially-challenged.
Malungkot ang sandaling iyon ng aking buhay dahil nawalan kami ng haligi ng tahanan. Kung may pera lang ako noong mga panahong iyon, sana ay naipagamot ko ang aking ama. Nang mamatay ang Tatay ay ipinangako ko sa aking sarili na hinding-hindi ko papayagang mangyari uli ang ganitong bagay lalung-lalo na sa aking Nanay, and that people from all walks of life should have access to quality but affordable medicines.
Now that I am in a better position to help, I want to share with others in whatever way I can – one of these is educating Filipinos about proper healthcare. Kaya naman nagpapasalamat ako sa Generika sa pagkakataong ibinigay sa akin na maibahagi sa aking mga kababayan ang tungkol sa kahalagahan ng gamot at kalusugan.
The campaign targets all mothers because of their loving and caring nature. Sabi ko nga sa isang TVC, “Mapagmahal ka. Maalaga ka. Matipid ka. Kahanga-hanga ka. Kasi Nanay ka.”
With the ‘Nay Generika’ campaign, Generika will be able to reach out to all mothers through the various media channels including online. The whole campaign is about quality and affordable generic medicines to be made accessible for all Filipino families.
Sakto sa health needs ng pamilya ang Generika. Ang gamot ay ‘sing bisa ng branded. At ang presyo, makatao. Laging pang at your service po. With generic medicines, one can save up to 70% compared with branded medicines. Since generic medicines are FDA-approved, they are as effective and must contain the same active ingredient of its branded counterpart.
All stores have a licensed pharmacist and fully air-conditioned. Generika offers other services like free consultation, free blood pressure monitoring, and low-cost blood sugar level screening. Mayroon din itong Libreng Konsulta, a regular community outreach program in communities or barangays where there are Generika drugstores.
Kaya para sa gamot at kalusugan ng pamilya, Nay, Generika!
Kaibigan, usap tayo muli!
Points of Boy
by Boy Abunda