THE 2012 AdBoard Officers and Directors made a courtesy call on Metropolitan Manila Development Authority (MMDA) Chairman Francis Tolentino last June 28, 2012. AdBoard expressed its support to MMDA relative to issues on self-regulation and truth in advertising. A Memorandum of Agreement (MOA) is set to formalize a more harmonious relationship between AdBoard and MMDA. Shown in photo are: (standing from L-R): AdBoard Director Frank Abueva (Advertising Associates, Inc.-OAAP), AdBoard Director Ed Acosta (EDA Billboard-OAAP), AdBoard Corporate Secretary Tessie Celestino-Howard (Airtime Marketing-IBA), MMDA Chairman Francis Tolentino, AdBoard Chairman Ricky Alegre (Business Mirror-UPMG), Delia Magtoto (OAAP President), Darwin Hortel (OAAP Billboard Sector Head) and AdBoard Executive Director Jones Campos.
The AdBoard is composed of 10 member-associations: the Advertising Suppliers Association of the Philippines (ASAP), the Association of Accredited Advertising Agencies-Philippines (4As), the Cinema Advertising Association of the Philippines (CAAP), the Independent Blocktimers Association of the Philippines (IBA), the Internet and Mobile Marketing Association of the Philippines (IMMAP), the Marketing and Opinion Research Society of the Philippines (MORES), the Media Specialists Association of the Philippines (MSAP), the Outdoor Advertising Association of the Philippines (OAAP), the Philippine Association of National Advertisers (PANA) and the United Print Media Group (UPMG).